Kia appears to be changing gears in its marketing approach for the Kia Soul, switching from comedy to sex appeal.

After its popular Rapping Hamsters ad, the Korean automaker has just launched a new commercial featuring the 6-foot 1-inch 20-year-old pro golfer Michelle Wie. The Kia Soul is already thought to be somewhat of a chick-car and so the ad is a smart one, with Kia obviously appealing to women by using the young, confident and talented Wie. And it’s sure to appeal to men for other reasons.

[Source: Kia Motors America]

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