While the Kia Soul received a facelift for 2012, the popular hamsters the company uses to promote it are also up to new adventures. This time, the company prepared a new 60-second spot featuring the “Party Rock Anthem,” by electro-pop group LMFAO.
The “Share Some Soul” clip is set in a dark, futuristic videogame world in which the hamsters turn a fierce battle between alien robots and humanoids into an interstellar dance party.
Beginning mid-September, consumers will be invited to participate in a LMFAO-inspired “shuffle” dance video submission contest hosted on the Kia Soul YouTube and Facebook channels for a chance to win cash and other surprise prizes.
Available in three trims – Soul, Soul+ (plus) and Soul! – the 2012 Soul’s exterior design has been updated with subtle changes to the front and rear fascias to project a wider stance, while new headlamps, taillights, side mirrors and wheels project a more modern look.
All Soul models also are improved with redesigned and upgraded interiors, significantly better noise, vibration and harshness (NVH) reduction qualities, a more refined ride and many new standard features, including a tilt and telescoping steering column, Vehicle Stability Management (VSM) and Hill-start Assist Control (HAC).
The 2012 Soul now delivers 164 horsepower (up 22 hp) with a new 2.0-liter engine, and 138 horsepower (up 16 hp) with a 1.6-liter engine that adds GDI technology. Both these units are now available with new efficient six-speed manual and automatic transmissions.
Pricing for the 2012 Kia Soul starts at $13,900, and at $15,700 for the Soul A/T. The Soul sport model is no longer offered.