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• Hyundai Offers Genesis and Equus to Limo Liveries at a Discount

  In Equus, Genesis Sedan, Hyundai, USA / 24 February 2012 / 0 comments

  

  Tenacious Hyundai — the company that refuses to quit edging into niches, entering new segments and surprising consumers. If you hadn’t guessed, they’re at it again. This time, trying to pitch the Genesis and Equus [...]

• Hyundai America CEO Krafcik Denies Luxury Sub-Brand Report…Again

  In Equus, Hyundai / 17 February 2012 / 0 comments

  

  Plans are currently not in place to implement a Hyundai luxury sub-brand running with the Genesis nameplate, Hyundai America CEO John Krafcik confirmed to Ward’s Auto. Earlier this month we reported that Hyundai boss Dave [...]

• Report: Hyundai Developing 10-speed Automatic Transmission

  In Equus, Genesis Sedan, Hyundai / 30 September 2011 / 9 comments

  

  How much is too much when it comes to gears? Cars like the BMW 5-Series come with eight forward ratios now, which is already a lot, but you can count on someone trying to outdo [...]

• Hyundai Dropping Free iPad for 2012 Equus

  In Equus, Hyundai, iPad / 12 August 2011 / 3 comments

  

  One of the Hyundai Equus’ prime marketing points (though the car would sell itself without it, in our estimation) is going away: the free iPad owner’s manual will no longer be included with the car, [...]

• Hyundai Equus Nabs Five Percent of U.S. Luxury Car Market Share

  In Equus, Hyundai, Sales, USA / 5 April 2011 / 9 comments

  

  For all the skepticism surrounding the Hyundai Equus, the Korean luxury sedan appears to be doing well, even exceeding Hyundai’s own expectations. Hyundai’s Midwestern PR head Dean Bedore gave us some insight into the success [...]

• Hyundai Adds New GDI Engines to 2012 Equus in Korea

  In Equus, Hyundai, Korea, New Car Releases / 10 March 2011 / 0 comments

  

  Hyundai launched the more powerful 2012 Equus for the company’s home market of South Korea today. For 2012, the Equus is powered by either an all-new 3.8-liter V6 GDI (gasoline direct injection) engine that produces [...]