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• Hyundai Named Official Vehicle Partner of the Grammys

  In Hyundai, Marketing, USA, Veloster / 21 November 2011 / 0 comments

  

  Hyundai has inked a three-year partnership with the Recording Academy to become its “Official Vehicle Partner.” The multi-year partnership gives Hyundai the role of exclusive vehicle partner of the Grammys as well as original music [...]

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• Kia Brings Back NBA All-Star Blake Griffin in New Optima Ad [VIDEO]

  In Kia, Marketing, Optima, USA, Video / 23 October 2011 / 2 comments

  

  Kia has brought back NBA All-Star Blake Griffin, who was featured in the Kia Optima ad, where, during the 2011 NBA Sprite All-Star Slam Dunk contest, he leaped over the car to score a dunk. [...]

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• Hyundai Brings Shopping Tools to Facebook

  In Facebook, Hyundai, Marketing, Sales, USA / 2 September 2011 / 1 comment

  

  The power of marketing via social networking giants such as Facebook and Twitter has increasingly been realized and exploited by car makers. According to CNET, Hyundai is the latest company to hop on the bandwagon, [...]

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• Kia Reunites Joyride Characters for 2012 Sorento Ad (w/VIDEO)

  In Kia, Marketing, Sorento, USA, Video / 21 July 2011 / 0 comments

  

  Though not as successful as their music-loving hamster counterparts, Kia’s oddball cast of life-size children’s characters from last year’s Joyride commercials are back for a new advertising campaign. Muno, Sock Monkey, MR. X, the vintage [...]

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• Hyundai Hires Former GM Exec Shannon as U.S. Marketing Boss

  In Hyundai, Marketing, USA / 8 April 2011 / 6 comments

  

  Hyundai has tapped a General Motors veteran as its new U.S. marketing chief, filling a spot that has sat empty for more than seven months. Steve Shannon was named vice president of marketing for Hyundai [...]

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• Watch Out for Hyundai’s Heavy Marketing Blitz During the Oscars

  In Hyundai, Marketing, USA, Video / 24 February 2011 / 0 comments

  Hyundai once again joins Hollywood’s biggest night as the exclusive automotive sponsor of the 83rd Academy Awards, broadcast on Sunday, February 27 on ABC. Nine Hyundai ads will air throughout the coverage – two pre-show [...]

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